What is Your Brand?

Movie studios will spend an average $50M per movie for this. Companies like Apple, Pfizer, and Wal-Mart spend an average 5% to 7% expected annual revenue for this. It is just as important to a company as it is to you personally. Do you know what it is? It’s branding. In the business world it […]

Successful Job Searching: Planning is Everything

Since we will spend nearly one third of our lives at our job, it is easy to understand why our career can be either one of the greatest sources of life satisfaction and happiness, or a source of unhappiness, stress, frustration, and even illness. With the stakes so high, it doesn’t make sense to put less […]

Why You Should Ignore the “Rules” of Resume Writing

First Rule of Resume Writing: Ignore the Rules I’m not a fan of the “MUST/MUST NOT” rules of resume writing. Most of us are familiar with the obvious ones. Each of my conversations with a new client concludes with me asking them what their initial expectations are for the final product – what would they like […]

LinkedIn’s Privacy Policies – A Guide for Job Seekers

It’s important to maintain visibility during your job search so potential employers can find you. Though with that said, privacy and security are still legitimate concerns when you are job search while still employed. And it’s important to understand the options you have when it comes to controlling what information is available to the general […]